For more than 34 years, Fifty West Cycling (formerly Oakley Cycles) has specialized in providing customers with a concierge experience. With a veteran staff of cyclists, mechanics and bike fitting professionals, you know you will ride out the door with a perfectly tuned, professionally fitted, thoughtfully selected bikes and the right gear to turn up the fun machine!
We are a friendly full service bicycle shop, independently owned and operated. Our service rates and prices are extremely competitive. Our new location on the Little Miami Scenic trail offers fittings, special events, rentals, and bikes for the whole family. So whether its a tube or a tune up, a little air for your tires, or a trail map, we are here for you!
Here at Fifty West Cycling, we believe that every bike is a journey, so enjoy the adventure!
Bike Fitting Specialist, Bike Fit Program Co-ordinator, Fifty West Cycling Special Events
Kathleen’s love affair with cycling has spanned over 2 decades, first as an amateur triathlete, road racer and time trialist , then later as a specialist in bike fitting and custom bike sales and outfitting. She has performed over 4000 fittings since 1996, became a Serotta Advanced Fit Specialist in 2002, and has served as a core instructor and executive director of the Serotta International Cycling Institute (SICI) bicycle fitting school. Kathleen holds certifications in Fit, Advanced Fit, Shoe/Pedal Interface, Advanced Triathlon Fit, and Advanced Motion Analysis. She currently assists SICI with class management and customer interface.
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“ I consider myself a bike fitting practitioner, not a technician. A fit technician knows how to operate technological fitting tools and set up riders within recommended parameters akin to “panty hose” sizing charts. I incorporate technology to apply sound, science-backed principles of fitting to each individual rider, considering the rider’s goals, fitness level, range of motion and flexibility, history of injuries and experience level. This means sometimes coloring outside the panty-hose chart’s lines. My goal is to create the best union of rider and bike so each ride is about fun, freedom and adventure.”
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Bike Fitting Specialist, Fifty West Cycling Operations
David Ariosa is a twenty-three-year veteran of the retail bike industry as owner of Oakley Cycles, (aka Fifty West Cycling) leaving the corporate world behind to follow his interest in cycling. David elevated the custom bike business in the region to a new level, incorporating high-level fitting and high-touch custom outfitting, while catering to all levels of cyclists from beginners to seasoned enthusiasts.
David has a long history of giving back to the community: he was a founding member of the Davis Phinney foundation for Parkinson’s Disease, he served on the original planning committee for the inaugural Juvenile Diabetes Ride for the Cure in Death Valley, CA (now a national event raising millions each year), he supports the Sunflower Rev It Up for Parkinson’s ride/run/walk event each year, and serves as treasurer on the Wasson Way Board.
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David loves to ride and has participated in triathlons, century rides and competitive running events. He holds certifications in Bike Fitting and Advanced Bike Fitting from the Serotta International Cycling Institute and has created a state of the art fitting space for Fifty West Cycling.
“I want to share my enjoyment of cycling by matching people with the right equipment for their aspirations, budgets and experience levels. I enjoy choosing the best selection of bikes and products for all types of riders and keeping their equipment in perfect running condition. Our new location on the Little Miami Scenic Trail opens the door to providing rental services and cycling experiences and events for the whole family!”
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